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Fourth generation grocer adds Ellsworth store to family

It seems right Jason Nilssen is being welcomed to the Our Family brand of foods at the same time he's adding Ellsworth's supermarket to his family's grocery businesses.

Last month, Nilssen switched the main supplier at his store in Baldwin to Nash-Finch, which has long served the outlet here most recently known as Hinck's Economart.

The fourth generation of his family to be a grocer, he and wife Teresa have bought the local establishment from Steve and Sue Hinck and, due to the change, both properties will be served by a common supplier, carrying that Our Family brand. Nilssen's Foods is the new name locally.

Read more in the print version of the Herald Feb. 29.

Bill Kirk

Bill Kirk was editor of the Pierce County Herald in Ellsworth, from 1988 to February, 2015 and is now on staff as a reporter. He holds a bachelors degree in journalism from the University of Wisconsin-Eau Claire. He previously worked in the media distribution department at the University of Minnesota's Minneapolis campus and is past editor of The Tri-County News in Osseo, Wisconsin.

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