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Nate and Samantha Webb opened 35 Express Friday in the former Park Service and Convenience at Maiden Rock. They also operate 63 Express in Hager City. (Herald photo by Bill Kirk)

63 Express owners add second location in Maiden Rock

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News Ellsworth,Wisconsin 54011
Pierce County Herald
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63 Express owners add second location in Maiden Rock
Ellsworth Wisconsin 126 S. Chestnut St. 54011

MAIDEN ROCK—When Samantha Webb took over 63 Express in Hager City nine years ago, she wasn’t thinking about someday opening a second location.


It was the vendors delivering the goods to that convenience store-and-station who recently got her thinking expansion. Last week, the second site became reality a dozen miles down the road for her and husband Nate as owners of 35 Express, formerly Park Service and Convenience in Maiden Rock.

“They told me it had closed,” Samantha Webb said Friday of the vendors wanting her to be aware of the similar business, shuttered last March.

The Webbs were able to finalize a deal for the Maiden Rock property last month. Since then, they’ve been busy totally renovating the community’s only such outlet.

The project follows closely a total remodeling of their 63 Express to the west. Nate Webb said the impetus for that construction undertaking was him accidentally snagging one of the gas pumps there while snow plowing. Consequently, the pump island had to be redone and one thing led to another, mostly inside the nearby store building.

Now, the couple’s second structure along the Great River Road where it meets CTH S downtown has gotten a like treatment. Outside, new gas pumps have been installed, a new sign is up and the exterior has been repainted. Indoors, the transformation had opening-day customers wide-eyed and impressed Friday.

“It was a lot easier the second time,” Nate Webb said of their latest undertaking.

His wife reached up and hit the ceiling with a broom while they were earlier looking at the premises, causing part of it to fall down, he said. So the fact there would be a new ceiling was settled right away. Besides the old drop ceiling being removed, the walls have been covered with new oak planking and a new linoleum floor installed. Shelving and counters have also been built.

“The counter tops are custom made,” he said.

For more please read the Nov. 6 print version of the Herald. 

Bill Kirk
Bill Kirk was editor of the Pierce County Herald in Ellsworth, from 1988 to February, 2015 and is now on staff as a reporter. He holds a bachelors degree in journalism from the University of Wisconsin-Eau Claire. He previously worked in the media distribution department at the University of Minnesota's Minneapolis campus and is past editor of The Tri-County News in Osseo, Wisconsin.
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