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Berenschot aims to capture weddings, events for keepsakes

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Ellsworth, 54011
Pierce County Herald
715-273-4335 customer support
Ellsworth Wisconsin 126 S. Chestnut St. 54011

Justa Berenschot's new business intends to make a contribution to family albums, and Berenschot's own family is supporting her in the effort.

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Zoom, a wedding and event videography enterprise, has been established to capture special moments in life on DVD. The videographer said Thursday she'll start with weddings and expand to other occasions if demand warrants.

"I don't know what the need is yet," she said about the latter.

She was to record her first wedding for a sample DVD to show future clients this past weekend. She said she planned to accompany her sister, Erin, of E.G. Photography in Ellsworth, who was to do still shooting for the nuptials at Our Savior's church. Her sister has helped her prepare for her new venture, as has her mother, Sally Clark, who shoots stills for DVD slide shows such as those used by Hill Funeral Home in Ellsworth.

"They'll refer people to me when they get inquiries," she said of family members, explaining she otherwise expects to work alone.

As customer traffic dictates, Berenschot may add a second camera, perhaps by next year, and maybe more "jazzed up" software for her computer, she said. Meantime, she owns a Canon digital camera with video capabilities, a tripod and a Dell desktop computer equipped with speakers and software sufficient for her needs. She'll do her editing work from her home on the village's north side.

"I'll probably spend at least the same amount of time in editing as (in recording)," she said, predicting she could be on-scene as much as six hours.

With a graphic arts background (she's a former employee of Norwood in Red Wing), she considers editing her strength. She especially enjoys "tweaking" to create a quality finished product.

Read more in the print version of the Herald Aug. 1.

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