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Bob Baldwin, formerly of RF, dies

Robert "Bob" Baldwin, a former River Falls businessman, died Nov. 15 in Chicago at the age of 62.

Baldwin and his wife, Marilynne Felderman, started MFB Corporation in River Falls in the early 1980s.

He wrote subscription management and billing software for weekly newspapers. Ellsworth Herald publisher Jay Griggs was the first purchaser of the firm's product and services, which were later also used by the River Falls Journal.

Baldwin, born in Munich, Germany, was the son of Major James Baldwin and former-Red Cross and United Nations Relief Agency worker Marge Albright Baldwin.

He attended St. Bridget Parish School for his 4th and 5th grades when his family lived in River Falls while his father was stationed in South Korea.

Baldwin earned a Bachelor of Science degree from Georgetown University and was drafted into the U.S. Army five months later.

He worked for almost a decade at the General Services Administration in Washington, D.C., before he and his wife moved to River Falls, where other family members lived.

In 1989 Baldwin ran in a special Democratic primary for the Wisconsin Senate. The general election was won by William Berndt.

In 2001 the Baldwins sold their business and moved to Chicago when he worked for an options hedge fund.

Baldwin was preceded in death by his parents and by his aunt and uncle, Maureen Albright McEwen and Judge William McEwen of River Falls.

There will be no local memorial service. For a complete obituary, see page A6.