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Herald gets WNA honor as 'Most Improved'

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The Herald was among several dozen Wisconsin newspapers honored for its editorial and advertising content in the Wisconsin Newspaper Association's annual Better Newspaper Contest.

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In the Honorable Mention category, the Herald and the Coulee News, West Salem, were recognized for Most Improved Newspaper.

"Great job with subtle changes--both papers deserve mention," the judges wrote. "Coulee greatly improved readability with new ad layout and Pierce repackaging works well."

Awards were presented near the conclusion of the press association's annual 155th annual convention, held at Green Bay.

The conference, entitled--"Wisconsin Newspapers: Our Great Story," brought together presenters to provide professional development to weekly, daily and college newspaper reporters, editors, ad directors and publishers.

Among features at the conference was an Associated Press exhibit entitled "The American President," a collection of documentary images pulled from the AP's collection of more than 10 million photos. The conference also provided a venue for a debate between long-serving Supreme Court Justice Shirley Abrahamson and challenger Judge Randy Koschnick. The debate was web cast live and made available to all Wisconsin newspapers.

Other sessions focused on web site branding, managing change for news and sales staff, maintaining First Amendment responsibilities amid digital migration, and more.

Steve Dzubay, publisher of the Herald, along with the Hudson Star-Observer, River Falls Journal and New Richmond News, moved from board secretary to third vice-president.

Judging the contest this year were members of the Texas Newspaper Association. Entries came from coverage and advertisements which were published in late 2007 and the first nine months of 2008.

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