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Pierce Pepin polls members on attendance, Highlighter

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News Ellsworth, 54011
Pierce County Herald
715-273-4335 customer support
Ellsworth Wisconsin 126 S. Chestnut St. 54011

The approximately 200 members attending the annual meeting of Pierce Pepin Cooperative Services in Ellsworth March 22 were electronically polled for their responses about such meetings and the co-op’s publication, “The Highlighter.”

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As part of President and CEO Larry Dokkestul’s report, hand-held remote-control voting devices were distributed to the audience assembled at Ellsworth High School and they were asked to respond to four questions. A specialist in electronic voting from the co-op’s network recorded and provided the results almost immediately.

The first question was “Why do you attend the annual meeting?” This was a multiple-choice query, involving five possible answers: to participate in the business meeting, to get information about the cooperative, for the social experience, to get the free chicken dinner (a co-op arrangement with the Ellsworth Fire Department to feed its members at the EFD’s annual chicken feed, held the same day as the Pierce Pepin meeting) or all of the above. The top percentage, 63 percent, chose the dinner as their reason for attending.

The second question was “How many of you regularly attend?” This was a “yes” or “no” proposition, with 78 percent voting “yes.”

The third question was “How often do you read ‘The Highlighter’?” Again a multiple choice query, voters were to select from: “always,” “often,” “usually,” “seldom” or “never.” The biggest majority, 57 percent, opted for “always,” followed by 35 percent for “often.”

“Do you think it’s informative?” was the fourth question, referring to “The Highlighter.” Choosing either “yes” or “no,” 96 percent voted “yes.”

Dokkestul explained the co-op is facing a lot of challenges and also has potential opportunities, so officials thought they’d try this method of getting feedback at the annual meeting. A card distributed with the co-op’s annual report features four boxes to be checked, he reminded, another means of gathering member input.

For more please read the April 2 print version of the Herald. 

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Bill Kirk
Bill Kirk has been editor at the Pierce County Herald in Ellsworth, Wisconsin, since 1988. He holds a bachelors degree in journalism from the University of Wisconsin-Eau Claire. He previously worked in the media distribution department at the University of Minnesota's Minneapolis campus and is past editor of The Tri-County News in Osseo, Wisconsin.
(715) 273-4334
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