PRESCOTT--IGA announced earlier this month a donation of more than $265,000 was made to the Wounded Warrior Project (WWP) as a result of the second annual IGA Exclusive Brands marketing event in participating IGA stores from Memorial Day weekend through Labor Day weekend of 2012.
During the promotional period, IGA donated a portion of the proceeds from the sale of IGA Exclusive Brand water, hotdog and hamburger buns featuring specially marked WWP packaging, resulting in more than $171,000 of the donation.
Kraft contributed in IGA's name an additional $50,000 donated, in exchange for the positioning of beverage mix displays featuring Crystal Light, Kool-Aid, Country Time and MiO liquid water enhancers in IGA stores during the promotional period. IGA retailers' own fundraising efforts and the IGA WWP Golf Tournament held in the summer of 2012 made up for the remaining amount of nearly $45,000. This is an increase of more than $145,000 from the $120,000 donation made in 2011.
Ptacek's IGA in Prescott contributed to the success of the event, selling IGA/WWP water, hotdog and hamburger buns.
"We at Ptacek's IGA are very pleased to be able to use this IGA Brand water promotion to raise much-needed funding to help wounded service members with everything from physical health and wellness, counseling, family aid and job assistance," Ptacek's IGA co-owner Patrick Ptacek said.
According to WWP, over 50,000 servicemen and women have been injured in the recent military conflicts. In addition to the physical wounds, it is estimated as many as 400,000 service members live with the invisible wounds of war, including combat-related stress, major depression and post-traumatic stress disorder (PTSD). Another 320,000 are believed to have experienced a traumatic brain injury while on deployment.
Tens of thousands of Wounded Warriors and caregivers receive support each year through WWP's 18 diverse programs and services that are uniquely structured to nurture the mind and body, and encourage economic empowerment and engagement.