Wisconsin cranberries dominate market at holiday season
Wisconsin News-- If you were fortunate enough to enjoy a Thanksgiving feast, you probably consumed a lot of cranberries. Tom Lochner, Executive Director of the Wisconsin State Cranberry Growers Association, says even though you’ll likely see a lot more of the state’s official fruit throughout the holiday season, that’s just a small fraction of the overall market.
If you were fortunate enough to enjoy a Thanksgiving feast, you probably consumed a lot of cranberries. Tom Lochner, Executive Director of the Wisconsin State Cranberry Growers Association, says even though you’ll likely see a lot more of the state’s official fruit throughout the holiday season, that’s just a small fraction of the overall market.
He says most of the tangy delight is marketed in products other than fresh fruit. “Maybe 3- to 5-percent of the crop is sold as fresh fruit in the bags that people see in the stores. The rest is in a processed product such as sweetened dried berries or the sauses or the cranberry juice drinks.”
Wisconsin’s cranberry industry currently provides nearly $350 million annually to the state’s economy and supports over 7,000 jobs across the state.
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