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Published February 16, 2012, 10:18 AM

Powerade products proceeds go to area high schools

Viking Coca-Cola Bottling Company is directing a portion of its sales of the products Powerade and Powerade Zero back to participating area high schools under a new program called “Powerade 4 U.”

PRESCOTT--Viking Coca-Cola Bottling Company is directing a portion of its sales of the products Powerade and Powerade Zero back to participating area high schools under a new program called “Powerade 4 U.”

Money will be collected on all Powerade and Powerade Zero products sold throughout the company’s territory and then divided to high schools based on a percentage of purchased beverages.

The program’s goal is to encourage active lifestyles through the support of school athletic programs within the company’s franchise territory.

Participating area high-schools include: River Falls High School, Hudson High School, Ellsworth High School, Baldwin High School, New Richmond High School, Prescott High School, St. Croix High School, Elmwood High School, Spring Valley High School and Clayton High School.

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