Study shows La Crosse area residents more likely to reject junk mail

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LA CROSSE - A non-profit firm says La Crosse area residents are more likely than most to say no to junk mail.

Catalog-Choice.org says La Crosse has the nation’s 20th-highest percentage of residents who use the company to reject unwanted mail before it gets to them. And Chuck Teller of Catalog Choice tells the La Crosse Tribune the area will save 15-million tons of paper from being thrown away this year. The firm says five of every one-thousand La Crosse households use Catalog Choice to get their names off business mailing lists. Seattle is Number-One, with 21 of every one-thousand residents opting out.

The U.S. Postal Service isn’t too happy when junk mail goes down – because they get a lot of money to deliver a growing amount of it. The Direct Marketing Association says mail catalogs are still a great way to reach customers, even with today’s e-mail and other technology. The group also says direct mail can save trips to the store, and reducing energy use. But Catalog Choice figures that it costs a billion-dollars a year to collect and dispose of junk mail each year throughout the U.S. The average home gets over 700 pieces of it per year.

Tags: offbeat