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Published March 18, 2013, 09:51 AM

GOP going to try to win 'heart war' in Presidential elections

Wisconsin News
-- The Wisconsinite who chairs the Republican National Committee says his party will spend $10-million this year to tell everyday people what the GOP means to them.

WASHINGTON D.C. - The Wisconsinite who chairs the Republican National Committee says his party will spend $10-million this year to tell everyday people what the GOP means to them.

Reince Priebus was on CBS’s “Face the Nation” yesterday, vowing to get Republicans more involved in their communities in the hopes of winning more national elections.

Priebus, the Racine native who used to head the Wisconsin GOP, said his party needs to explain how Republican principles can mean the difference in affording school, getting a pay raise, managing debt, and living the American dream. As Priebus put it, “We’re going to have to learn how to learn the ‘heart war’ … That’s what in presidential elections is plaguing our party.”

Priebus also said he wanted the GOP National Convention in June-or-July instead of August, saying it would give the final nominee more time to put on a fall campaign. Last month, Priebus said the Republicans must campaign year-round if they’re going to be successful.

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