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No lumbering along, Curves members make their move

Curves for Women has taken over what's most recently been mainly a man's domain.

Last month, the East Ellsworth exercise outlet moved a bit farther east, to the former site of Fullerton Building Center along Morse Street in the village. Owner Darla Goulette said Friday the premises will allow her business to expand.

"It's a lot bigger," Goulette said, citing 2,000 square feet of interior space, higher ceilings and more off-street parking.

Without Fullerton's display fixtures, the facility offers a large expanse for the Curves set-up. Entering through a small vestibule in the front, customers find the exercise area to the left, a service counter area ahead and a lounge area to the right. Bright colors were chosen when repainting the walls and new carpeting has been installed on a sizeable section of the floor.

Beyond the counter, a recently added feature mentioned by Goulette, a tanning bed, is housed. She plans to arrange for such services as massages and yoga through the River Falls Y, now that the business is in more spacious quarters.

She credited building owner Roger Nelson and his family for their help with the renovation and the move. Hours at the relocated site remain 7 a.m. to 1 p.m. and 3 to 7 p.m. Mondays through Fridays, and 7 to 11 a.m. Saturdays, though more hours may be added in the future.

She assumed ownership of the local Curves in November of 2005 from Donna Driscoll, who originated it nearly five years earlier in a structure once occupied by Village Pharmacy, where it's been until now. A River Falls native, Goulette had patronized a Curves in that community. She had previously spent 14 years in retailing, employed at various times in the past at Shopko in River Falls and both Wal-Mart and Target in Hudson.

She introduced special activity days, added more equipment and opened her outlet to group gatherings. She also implemented a computer software package for operations ranging from bookkeeping to registry.

Curves bills itself as a one-and-a-half-hour workout in 30 minutes. The machinery is specially designed for women, who do warm-ups before each workout and stretches afterward. Making the rounds of the machines, they listen to music and are cued to change from station-to-station every 30 seconds.