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Painted cows invade Pierce County

For those who have seen various forms of painted cows at area businesses and wondered what's going on, don't be alarmed, there's a reason.

The 21 cows are part of the first annual "2007 Cow Parade Pierce County" promotion, sponsored by the Pierce County Dairy Promotion Committee. High school students in Ellsworth, River Falls, Prescott and Plum City chose an original theme of their own which they ended up painting on a seven-inch cow.

The idea for the Pierce County promotion comes from last year's statewide competition in which 101 large cows were painted and displayed around Madison by artists in-and-out the state of Wisconsin.

Out of the 21 selections, the committee selected four which will be featured at the Ellsworth Co-op Creamery until the County Fair August 9-12. The other 17 are being rotated through area businesses. Along with each cow will be a short biography and photo of the artist along with a fact about dairy in Pierce County and Wisconsin.

At the same time, a silent auction will also be going on for each one of the cows, in which bids are placed through the website, or the various businesses that are hosting the cows. The auction will commence August 12, the last day of the Fair. The money that is then generated through the silent auction will be divided among the four art departments and the County 4-H program.

According to Mary Brand, one of the members of the committee, the idea behind the promotion was to bring awareness of the importance dairy has to the economy and health of people in Pierce County, as evident by the facts on the website and with each cow.

She also added from what they know of, Pierce County is the first county in the state to implement this kind of program on a county-wide level.

For more read the June 13 print version of the Herald

Jason Schulte

Jason Schulte is a reporter for the New Richmond News since February 2015. Prior to that he spent eight years at the Pierce County Herald in Ellsworth. His duties with the News will include covering news out of Hammond and Roberts along with action from St. Croix County court system. He lives in Roberts. 

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