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PCPT arranges Pierce presence at Cities show

Pierce County Partners in Tourism set up an exhibit at the Minneapolis RV-Vacation Show Feb. 6-9. (Submitted photo)

Pierce County Partners in Tourism (PCPT) was among exhibitors at the 47th annual Minneapolis RV-Vacation Show last month.

The show was held at the Minneapolis Convention Center Feb. 6-9, according to information from Wilson Mills of PCPT. The organization set up its exhibit in a 10-by-10-foot carpeted corner booth.

It featured a continuously running 41-picture power point presentation showcasing the county, compiled and donated by Scott and Stacy Hill from Hill Funeral Home. A western saddle from Boots ‘N Spurs was displayed to draw attention to the equestrian events in the county. There were also door prize drawings and discount coupons in a PCPT brochure, which highlighted county attractions, 2014 celebrations and sponsors pinpointed on a county map.

Five thousand copies of the brochure were included in the booth, as were community guides from the River Falls and Prescott chambers of commerce, a pamphlet from the Pierce County Historical Association (PCHA), flyers about the River Falls Bluegrass Festival, and individual literature from Vino in the Valley, Sailer’s Meat Market and Crystal Cave.

“Our power point presentation was very effective at stopping attendees and there was considerable interest in the equestrian activities in the county,” Mills said. “While there were many inquiries regarding RV camping locations, the idea of day trips to Pierce County was of great interest as well.”

Attendance at the show was reported to be up 2.6 percent, at 32,650. He said one-on-one conversations were held with approximately 950 individuals regarding the attractions in the county during the four-day event. Over 6,000 pieces of literature were distributed and thousands more people paused to view the power point presentation.

“The majority of those we spoke with did not know where Pierce County was located and were surprised to learn of the many picturesque attractions so close to Minneapolis,” he said.

For more please read the March 5 print version of the Herald. 

Bill Kirk

Bill Kirk was editor of the Pierce County Herald in Ellsworth, from 1988 to February, 2015 and is now on staff as a reporter. He holds a bachelors degree in journalism from the University of Wisconsin-Eau Claire. He previously worked in the media distribution department at the University of Minnesota's Minneapolis campus and is past editor of The Tri-County News in Osseo, Wisconsin.

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